Market with Messaging Tuned to Your Ideal Customer
ELEVATE PRODUCT MARKETING EFFORTS WITH APPLIED CX RESEARCH AND PRECISE MESSAGING STRATEGIES.
Offering expertise in
Customer Discovery & Market Analysis
Stay abreast of gaps and opportunities in the market. Profile customers and understand what motivates their conversion and retention.
Go-To-Market Strategies & Launch Support
Keep marketing activities in step with product goals. Pull only the marketing levers that align with customer realities, product stage, and market dynamics.
Product Messaging & Sales Enablement
Empower creative, sales and other user-facing teams with frameworks and language that center the information customers value most.
How I Work
Cross-Functional in Approach
Previous clients found that my tactics aligned what were once disjointed perspectives across their company. Maintaining a comprehensive strategy hinges on shared understanding, and I prioritize internal communications just as much as those in the market.
Practical in Execution
I aim to align my services with your product’s objectives from the outset through our discovery call. In addition to crafting plans customized to your marketing goals, budget, and team capacity, I offer processes that support their execution.